Job Description

For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we're ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.

So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.

To learn more about our values and our culture, visit Dickies Careers ( or .

Marketing Manager, Media (Americas)

What will you do?

A day in the life of a Marketing Manager at Dickies looks a little like this.

As the Media Marketing Manager at Dickies, you will be responsible for overseeing and executing our media strategy across the North American region. In this role you will be responsible for driving brand awareness, engagement, and customer acquisition through innovative media campaigns. You will manage the brand's paid media agency and collaborate closely with the AMER regional marketing and ecomm teams to ensure media initiatives align with overall business goals. This position reports to the Director of Marketing, AMER.

Let's break down that day-in-the-life a bit more.

• Media Planning: Develop and execute comprehensive media plans across various digital channels and traditional media to drive awareness, sales, and engagement in the north American market.

• Campaign Execution: Manage the creation of engaging content for various digital platforms (social media, web) including segmentation and consumer targeting strategy. Author briefs, manage agencies, and direct project plans to deliver campaigns.

• Work Cross-Functionally: This role will also work cross-departmentally with Global Marketing and the Commercial leads to ensure regional digital plans and actions are aligned with our global strategy, goals and objectives.

• Brand performance monitoring:?Tracking key brand metrics like brand awareness, customer perception, and market share to assess the effectiveness of brand strategies and identify areas for improvement.???Analyze campaign performance data and optimize strategies based on performance metrics and ROI.

• Market Research: Conduct market research to identify trends in the workwear apparel industry and leverage insights to inform marketing decisions.

• Budget Management: Oversee the marketing budget allocated to performance and brand media.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of experience and professional achievements.

The foundation skills you will need in this position are:

• Proven track record of developing successful marketing campaigns that drive consumer engagement and conversion.

• Experience working on both the awareness and performance sides of paid media planning and execution.

• Strong understanding of AMER marketplace, including differences across diverse channels of distribution with a deep understanding of consumer needs, preferences, consumption and online behavior.

• Understanding of digital marketing tools and analytics platforms (IE: Google Analytics, Power BI).

• Strong communication skills both verbal and written, strong cross functional collaboration skills required.

• Knowledge of or experience working in apparel, specifically the workwear sector preferred.

• 5+ years in media buying and management.

What do we offer you?

At Dickies, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Dickies' benefits package, follow this MyVFBenefits.com ( name=signon&co\ num=30716&co_affid=vfcorp) and click "Looking to Join VF".

To learn more about Dickies' Diversity and Inclusion efforts, go to

Now WE have a question for YOU.

Are you in?

Hiring Range *: *

$90,720.00 USD - $113,400.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P_ lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws._

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

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