The Category Manager directly supports the Director Category Development in building consumer and customer-focused strategies, tactics, and category-grounded solutions. This individual will conduct high-quality analysis and synthesize multiple data sources to generate insights and actionable recommendations, while leveraging effective communication & influencing skills to orchestrate action across national small format customer. You must possess sound business judgment and excellent communication skills and demonstrate experience in the following areas: assortment planning, negotiation, pricing strategy, online product presentation, sales, and building productive relationships.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Develop and cultivate business relationships with external retailer contacts that establish RBNA as the indispensable partner for all category management needs.
Build comprehensive knowledge of the products, attributes, strategies, tactics, and competitive trends in the marketplace for assigned categories online and offline.
Oversee development and execution of online and offline assortment/merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning/evaluation.
Leverage data from multiple sources to create impactful analytics and selling stories to identify risks, opportunities, and performance gaps (ie. distribution, assortment mix, incrementally, size, shelving, placement).
Employ critical thinking and problem solving skills to recognize and anticipate issues and opportunities by elevating analyses beyond reporting and translate insight into retail action
Work effectively with Sales, Marketing, Shopper Marketing, Shopper & Consumer Insights, Brand, eCommerce, and other Category Leadership resources to establish, lead and maintain performance management including the streamlining of reporting cadences, macro assessments and opportunity gap analysis
Guide execution of Red Bull Category Management resources to provide solutions that will establish strategic plans for assigned Customer Teams
Implement Category development programs by leading the dialogue with Retailers to focus on Category growth opportunities.
Facilitate the customer business planning process by integrating with overall strategic business goals.
Turn insights into actions by executing, analyzing, and evaluating Category plans and identifying key opportunities for Red Bull and our retailers to capitalize on.
Present Red Bull’s Category credentials to key Retailers in a compelling manner
Develop an unassailable level of Energy Category and broader beverage insights.
Provide leading edge Category Management solutions, utilizing and understanding IRI and Nielsen syndicated scanning data, Household Panel, market demographic data, customer point-of-sale, loyalty data, and systems used to generate the information for Category reviews.
Create, develop and deliver regular Category reviews, plans and strategies with Retailer partners.
Provide business analysis and insights of sales, pricing, opportunity gaps for incremental volume.
Manage Planogram creation and store level round table process for Retailers that are best-in-class for the Category.
Deliver analysis on new item introductions and performance analysis.
Provide new product/package mix analysis.
Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness.
Maintain and develop regular internal and Retailer specific scorecards and trackers.
Provide ad-hoc category management reporting, trend analysis, customized reports, and special project work directly to internal / external leaders as necessary.
Keeps abreast of developments and best practices in Category Management, pursue the knowledge needed to improve departmental capabilities and professional agility.
EXPERIENCE
that matter most for this role:
...Antico Posto is an Italian cafe and wine bar located inside Oakbrook Center. Overview: Antico Posto is now hiring an EXECUTIVE SOUS CHEF! Lettuce Entertain You is looking for an EXECUTIVE SOUS CHEF with 4+ years of sous chef experience in a full-service high-volume...
...brand experience at every touchpoint. But theres so much work to do. So, thats where you come in.Were looking for a skilled motion designer who will collaborate on, concept, and create bold and beautiful, human-centric motion design across owned and digital platforms...
...Coffee Of New Orleans in Mandeville, LA is looking for one barista part-time to join our 18 person strong team. We are located on 1664 Dove... .... . Tips every shift (roughly $15/hour) Looking for mornings and mid day shifts any days of the week.(5am to 7pm) We...
...experience, including ensuring great tasting/quality food, executing on 20/20 guest expectations, and ensuring compliance with all Jack in the Box procedures, systems and standards. Guest Expectations Well-Trained ~(Hassle Free) Always says "YES" to the guest...
...Our client is seeking a dynamic and visionary Chief Executive Officer to lead their esteemed global executive search firm. As a leader in the staffing... ...leaders with prominent brands and organizations. To learn more about the company, please visit Keller Executive Search...